Social Movements for Good

Social Movements for Good

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Feldmann, Derrick John Wiley & Sons, Inc., 2016 Audio summary available
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IN THIS SUMMARY

Social Movements for Good by Derrick Feldmann is a guide for generating social change in many different settings. This book is a study of how companies and organizations generate widespread, high-profile attention for important causes. Exploring both the human and corporate impetus behind embracing social movements for good, Feldmann outlines how doing good at home and abroad is simply smart business. From social media hashtags to protests on college campuses, Feldmann explores how social change and philanthropy help businesses and change agents deliver lasting change to stakeholders from all walks of life.