Social Media at Work
IN THIS SUMMARY
Today’s workforce is more diverse than ever, and in order to succeed, savvy businesses are looking to the emerging world of social media to help employees build relationships and solve problems together. In Social Media at Work, the authors outline the benefits of social media and provide step-by-step processes for designing and implementing strategies that harness its power.
Social media is here to stay, and its benefits and applications will only continue to grow in number. At some point, social media will not be a competitive advantage; it will be a “table stake”—a cost necessary to attract and retain workers in the 21st century. Social Media at Work provides a comprehensive guide for forward-thinking executives looking to leverage the power of social media and foster collaboration, build more effective and agile organizations, and sustain competitiveness.