Social Media Risk and Governance

Social Media Risk and Governance

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Mennie, Phil Kogan Page Limited, 2015 Audio summary available
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IN THIS SUMMARY

Social media’s exponential growth and steady evolution have resulted in increasing both opportunities and risks for companies that use it as a tool. Its reach and relevance within companies now extends far beyond marketing departments to a wide variety of stakeholders with strong interests and expertise in shaping it. This is occurring in an environment with a paucity of controls and a multitude of different cross-border regulations. In Social Media Risk and Governance, Phil Mennie demonstrates how good governance and risk management are crucial to navigating social media’s reach across organizations, unifying disparate stakeholders around a common strategy, and proactively defending companies against incidents and crises while retaining the benefits of having a social media presence.