Social Innovation, Inc.
IN THIS SUMMARY
“Doing well by doing good” has become a common maxim in the business world, yet the data is not clear whether or not corporate social responsibility (CSR) and philanthropy actually produce any measure- able business value or not. Most CSR strategies are designed simply to “do good” and satisfy customers’ expectations of what corporations should do; business justification for them is regularly sought after these strategies have been taken. However, a small percentage of companies are taking an alternate route to positively impacting society. Using socially innovative strategies, they are creating greater and more lasting positive social change because their primary focus is on leveraging their core business to drive social change. In Social Innovation, Inc., Jason Saul demonstrates how creative market-based solutions to social problems can drive high-growth, profitable business opportunities, and simultaneously have a more powerful impact on social change.