The Social Employee

The Social Employee

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Burgess, Cheryl | Burgess, Mark The McGraw-Hill Companies, Inc., 2014 Audio summary available
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IN THIS SUMMARY

In The Social Employee, Cheryl and Mark Burgess argue that business today is increasingly social, and that its primary driver is the “social employee.” Social media has forever changed how humans interact. Today’s customers mistrust faceless corporations and instead demand contact with real human beings—the employees. Employees in turn are increasingly likely to be social media adepts—or digital natives—and bring an expectation of transparency and longing for meaningful work to the workplace. Many major corporations have trained and empowered their employees to be enthusiastic brand ambassadors. They are scrapping old, hierarchical structures in favor of more organic ones. These pioneering organizations are thriving in the digital world, and social media holdouts must conquer their reluctance to go social if they want to keep up.