IN THIS SUMMARY
Earning a good return on investment or just being big does not equal great. “Small Giants” want to be great at what they do. They aim to provide a great place to work, offer great customer service, maintain great relationships with their suppliers, and make great contributions to the communities in which they live and work. While numerous companies focus on revenue growth and expansion, these small enterprises are recognized as companies of decency and integrity, working to be the best they can be, while still earning a profit.
In Small Giants, author Bo Burlingham profiles companies that are setting new standards for excellence, not necessarily as the backbone of the American economy, but as businesses that produce great products and services and help make significant contributions to their communities, while staying true to their values and quality of life. In the end, Burlingham says “the difference between these small companies and everyone else lies in their refusal to let go of the passion and their success in keeping it alive”.