Small Business Smarts

Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as Facebook and Twitter, combined with blogs and effective search engine placement, can help small business owners connect with consumers on a personal level. Small businesses have the advantage of not being weighed down by stifling levels of corporate rules and regulations, which affords them more flexibility to create the type of personal connections that instill customer loyalty and trust. With an abundance of examples and step-by-step instructions, Small Business Smarts by Steve O’Leary, Kim Sheehan, and Sterling Lentz provides practical information for building a social media presence that is thoughtful, informative, and engaging.