The Small BIG

The Small BIG

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Martin, Steven J. | Goldstein, Noah J. | Cialdini, Robert B. Hachette Book Group, 2014 Audio summary available
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IN THIS SUMMARY

Successfully persuading others to take particular actions is an essential skill in both business and in daily life. In The Small BIG, Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini identify over 50 small ways to influence people in effective, yet ethical, ways.