The Six Secrets of Raising Capital

The Six Secrets of Raising Capital

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Fisher, Bill Berrett-Koehler Publishers, Inc., 2014
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IN THIS SUMMARY

Gaining the interest of investors means gaining both their emotional involvement and financial confidence. The traditional methods such as idea-pitching and writing exhaustive business plans are weak approaches that can leave solid business ideas unfunded. In The Six Secrets of Raising Capital, Bill Fisher provides a model for reeling in investors. Good stories, rather than good ideas, are what draw investors into new opportunities. Winning business narratives are built on facts, conflict, and the promise of a happy ending.