Six Pixels of Separation
IN THIS SUMMARY
The term “six degrees of separation” suggests that everyone is connected through six or less friends or acquaintances. In Six Pixels of Separation, however, Mitch Joel suggests that this paradigm is no longer relevant. In today’s digital world, there is no separation between a business and its customers. Thanks to the Internet and all the tools that accompany it, everyone is connected. Joel suggests that the divide between a company and customers has been reduced to just a few pixels. This fact has important implications for how a business presents its brands, products, and services to the purchasing community. In Six Pixels of Separation, Joel describes a wide variety of digital channels, discusses why they are important, and explains how to use them.