Simply Brilliant

Simply Brilliant

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Schroeder, Bernhard AMACOM, 2017 Audio summary available
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IN THIS SUMMARY

Too many business professionals labor under the misconception that creativity and innovation are special skills that only “artistic types” possess. In Simply Brilliant, Bernhard Schroeder argues that everyone has the potential to be creative, and that businesses that fail to unlock this potential in their employees miss a major competitive opportunity. He outlines steps companies can take to foster creativity and also details proven brainstorming strategies.