The Simplicity Cycle

The Simplicity Cycle

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Ward, Dan HarperCollins Publishers, 2015 Audio summary available
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IN THIS SUMMARY

Too often, complexity is mistaken for quality. While products with many layers and features may seem innovative, consumers ultimately want simple, sleekly designed products that are easy to use. In The Simplicity Cycle, author and engineer Dan Ward argues that the best designs are high in quality, not complexity. Ward demonstrates that designers can only improve their products if they learn to embrace the sophistication of simplicity. To this end, designers must learn to eliminate unnecessary, complicated design features and push their work toward the ultimate design objective: goodness.