The Silverlake Project

The Silverlake Project

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Bauer, Roy A. | Collar, Emilio | Tang, Victor | Wind, Jerry | Houston, Patrick R. Oxford University Press, 1992
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IN THIS SUMMARY

The Silverlake Project documents the development of the best-selling AS/400 computer and the organizational changes at IBM Rochester that helped the enterprise win the Malcolm Baldrige National Quality Award. The Silverlake Project is a well-written, well-organized, compelling narrative in which the story line and management principles are expertly interwoven. The authors respond to the direct demands of their market and provide specific details that executives, academicians, and researchers need to know about general management.