Share This!

Share This!

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Zandt, Deanna Berrett-Koehler Publishers, 2010 Audio summary available
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IN THIS SUMMARY

In Share This!, Deanna Zandt discusses how social networks allow individuals to share their stories with a large number of people at a time by observing what others are posting over time. When individuals begin to share the story of their lives with one another, they build a foundation of trust between the sharer and the listener, and from that trust grows empathy. Because of the large number of people that can be reached with a single message and the speed with which they can receive it, social networking is an excellent method for organizing towards a common cause and for spreading important information.