Shapeholders

Shapeholders

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Kennedy, Mark R. Columbia University Press, 2017
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IN THIS SUMMARY

Various organizations and individuals, ranging from social activists to politicians, have significant power over businesses, even though they have no stake in those companies. Mark R. Kennedy refers to these players as shapeholders rather than stakeholders. In his book Shapeholders, Kennedy discusses the value of including these parties in both strategic planning activities and day-to-day business operations. Companies can benefit their bottom lines and society at large by aligning their market and nonmarket strategies.