A Sense of Urgency

A Sense of Urgency

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Kotter, John P. Harvard Business School Publishing Corporation, 2008 Audio summary available
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IN THIS SUMMARY

John P. Kotter established himself as the foremost authority on change with his 1996 bestseller, Leading Change, in which he presented his eight-step change process. In A Sense of Urgency, he focuses on the most important of these steps: creating true urgency. According to Kotter, real urgency is an essential asset that must be created over and over again. In this incisive guide, he outlines the process as a single strategy with just four basic tactics, and he amplifies this message with real case studies from the field.