Sense & Respond

Sense & Respond

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Gothelf, Jeff | Seiden, Josh Harvard Business School Publishing Corporation, 2017 Audio summary available
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IN THIS SUMMARY

Digital technology is disrupting every aspect of traditional organizations. In Sense & Respond, Jeff Gothelf and Josh Seiden aim to help businesses succeed in the midst of the technological revolution by providing a new model for operations and management. Organizations that follow this model must acknowledge and embrace continuous change in customer demands and behaviors. By embracing an outcome-focused management style, organizations will be poised to rapidly respond to change, understand and react to new customer behaviors, and build continuous feedback loops between their markets, employees, and leaders.