Sell Yourself Without Selling Your Soul
IN THIS SUMMARY
Speaking woman-to-woman, this book is the complete guide for anyone who needs to know the PR basics to promote her business. Susan Harrow, publicist, marketing strategist, and consultant to big clients such as iVillage, Random House and Pacific Bell offers loads of practical information from how to prepare professional press materials to getting nationwide television publicity. The art of self-promotion comes from Harrow's years of experience: from knowing how to create a great press kit, being the message, mastering the interview, forging media relationships, to getting mileage on your own terms. In this book you will learn how to: Stay true to yourself Know your message Practice presenting your points Be yourself Become the message you want to give Persevere These are the six main areas of utmost importance to women. Women in particular need media coaching because they have been trained all their lives to be modest about their achievements. Men are very comfortable talking about their own accomplishments and there are social skills and ways of developing media savvy, which women need to use in their own way. Women also prefer not to cheat along the way to their goals. They prefer to get to where they want to go with integrity and without making so many enemies. This is a book with woman-centered language, principles, and concerns based on the author's experience working with mostly female clientele such as iVillage. There is deliberate non-use of aggressive war-like language. Such as "kill your competition" or "win the battle of words". Women do not find that tone appealing at all. Finally, this book offers very clear examples of materials you can fashion to fit your own unique style. Your distinct voice will come through with the helpful guidance of this author's experience.