Sell with a Story

Sell with a Story

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Smith, Paul AMACOM, 2017
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IN THIS SUMMARY

Stories sell, and a salesperson who can tell a good story is more successful than one who cannot. Like any other skill, storytelling can be mastered with practice. In Sell with a Story, Paul Smith explains how you can use authentic stories in every stage of the sales process to build rapport, make presentations, handle objections, close sales, and service customers.