The Seeds of Innovation

Dundon notes that this age of economic uncertainty, strained resources, and increased global competition not only calls for innovation, but also for Innovation Management as a source of new inspiration and uniquely effective solutions. However, the author has found that most organizations have no clear idea of what innovation is all about. It is stated as an objective, but there is a failure to initiate any concrete actions or to provide support. And, at every level, individuals and teams limit their view of innovation to creative thinking.

The Seeds of Innovation is based on Dundon's successful Innovation Management course at the University of Toronto and presents a disciplined and practical Nine-Step Innovation Process that organizations of any size, in any industry, can use to guide their innovation activities for maximum impact. It combines learning from the areas of creative, strategic, and transformational thinking to demonstrate how these "seeds" create the synergy for fostering new ideas at the individual, team, or organizational level.