Secrets of the Marketing Masters
IN THIS SUMMARY
With sweeping changes taking place in the culture and in the way we do business, companies have had to alter the way they conduct marketing and even the fundamental way they think about it. Marketing has taken on a much broader role, and top marketers are involved in the entire process of product realization, from development to service. In Secrets of the Marketing Masters, Dick Martin explains how marketing masters help drive innovation, and provide strategic vision for their companies. They invest in relationships with their customers, getting to know them personally as well as statistically, and stay in touch with cultural trends and new technologies to guide their companies into the future.