Secret Sauce

Secret Sauce

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Mills, Harry AMACOM, 2017 Audio summary available
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IN THIS SUMMARY

In today’s digital world, advertisements and brand campaigns of the past simply don’t work. Customers have more power in deciding what they choose to buy than ever before, and most of their decisions are based on other customers’ reviews, not messaging from brands. In Secret Sauce, Harry Mills explains that persuasive messaging must pass the SAUCE test to truly succeed in the digital driven world by being simple, appealing, unexpected, credible, and emotional.