The Secret Language of Influence

The Secret Language of Influence

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Seidman, Dan AMACOM, 2012 Audio summary available
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IN THIS SUMMARY

In The Secret Language of Influence, author Dan Seidman teaches salespeople how to listen, gain psychological insight, and influence others. Influence occurs at a level just below the buyer’s awareness. By means of customized dialogues and using effective language, sales professionals can have relaxed, comfortable, and productive conversations with buyers. Getting buyers to make decisions requires identifying their dialect and then tailoring the sales pitch to fit the buyers. Knowledge of the techniques explored will enable any seller, from novice to expert, to improve their productivity and their bottom line.