In Search of the Obvious

The word obvious can be used to describe all of the most powerful and successful marketing strategies. Obvious solutions are often hidden in plain sight, and sometimes even ignored in favor of something more clever or creative.

Jack Trout’s In Search of the Obvious encourages the marketing and advertising worlds to search for strategies that appeal to logic and common sense. Trout uses real-world examples, including entertaining anecdotes from Trout’s long and successful career as a marketing guru, to warn the reader of common marketing pitfalls. He investigates the blunders of the automotive and retail industries, and explores the role of marketing in the current economic crisis.