In Sam We Trust

When Sam Walton died in 1992, he had amassed what was then the greatest fortune in American history. Wal-Mart, the company he founded, had grown from one tiny variety store on the main square of a small Arkansas town to become the world’s largest retail empire. In Sam We Trust offers an exhaustive in-depth investigation into this powerful retailing empire. Bob Ortega, The Wall Street Journal’s authority on Wal-Mart, goes beyond the headlines and Sam Walton’s carefully crafted public image to reveal the ruthless penny-pinching manipulator behind the visionary genius. He also provides an illuminating history of retailing that includes case studies of such important Wal-Mart competitors as Sears, J.C. Penny, Price Clubs and, of course, Kmart.