Sales EQ

Sales EQ

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Blount, Jeb John Wiley & Sons, Inc., 2017 Audio summary available
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IN THIS SUMMARY

As a salesperson, you may think that your profession has never been as challenging as it is today. Buyers have more information, resources, and control over the buying process than ever before. Furthermore, differentiation among your company’s offerings and your competitors’ will be short term at best and is likely already minimal. However, if you recognize that buyers are most interested in the emotional experience of buying than in the features and benefits of your company’s offerings, none of this will scare you. In Sales EQ, Jeb Blount explains how strengthening your emotional intelligence (EQ) can enable you to keep prospects engaged, influence their buying decisions, and truly differentiate your company.