Saatchi & Saatchi

Saatchi & Saatchi

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Kleinman, Philip NTC Business Books, 1989
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IN THIS SUMMARY

The success of Saatchi & Saatchi has served as an example to other British companies. Three of the firm's achievements were especially imitated. First, the Saatchi’s successfully used the Stock Exchange to raise money for acquisitions. Second, they demonstrated the desirability of combining smaller agencies into groups that could offer clients a large range of marketing services. Third, they showed that British firms could reverse the usual pattern and acquire agencies in the United States. Saatchi & Saatchi is a dynamic and opportunistic company. Though its story will undoubtedly continue to contain unexpected turns of events and twists of fate, the company will certainly advance to become a major player in the consulting field. The strengths of Saatchi & Saatchi lie in its size and diversity. But there are some possible areas of weakness in its future: 1) too much of its success and reputation is due to a single agency, the flagship London firm, and a setback there could have dangerous consequences, 2) efforts to rationalize the large and far-flung empire could lead to loss of employees and clients, 3) loss of key employees and clients due to the Bates takeover, and a drop in share price, could shake investor confidence, and 4) Saatchi & Saatchi could grow sluggish and complacent due to its size and success.