Rocket Fuel

Rocket Fuel

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Wickman, Gino | Winters, Mark C. BenBella Books, Inc., 2015 Audio summary available
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IN THIS SUMMARY

Turning a business from an idea into a multimillion-dollar success is challenging. Entrepreneurs often get stuck managing day-to-day activities and cannot focus the energy necessary to take their businesses to the next level. In their book Rocket Fuel, Gino Wickman and Mark C. Winters explain the dynamic duo formed by Visionaries and Integrators. When combined, Visionaries and Integrators become the Rocket Fuel that catapults small businesses to new heights. The authors outline the strengths and weaknesses of both types of individuals to show how they work best together, how they can find their perfect counterparts, and how to best manage the relationships within companies to turn them into unstoppable forces.