Roadside MBA

Roadside MBA

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Mazzeo, Michael | Oyer, Paul | Schaefer, Scott Hachette Book Group, 2014 Audio summary available
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IN THIS SUMMARY

Small businesses across America have unlocked the secret for staying profitable. In Roadside MBA, Michael Mazzeo, Paul Oyer, and Scott Schaefer combine a series of road trips with an analysis of the ways and means of achieving success in business. They present personal stories and strategies of small business owners and managers who gained expertise in production, services, marketing, and other areas and achieved continuing success.