The Risk Takers

The Risk Takers

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Martin, Renee | Martin, Don Perseus Books, 2010 Audio summary available
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IN THIS SUMMARY

Starting a business, keeping it going through the inevitable ups and downs of the business cycle, and making it wildly successful are all part of the American Dream. However, being a small business owner is also a daunting challenge that requires a committed and willing entrepreneur. In The Risk Takers, Renee and Don Martin examine the stories and strategies of successful business people who not only started their own businesses but propelled them to the height of success. This book reveals the traits and strategies shared by all of the entrepreneurs and it seeks to encourage, educate, and motivate others to take that first leap into establishing their own business.