Revolutionize Your Customer Experience
IN THIS SUMMARY
Whether they know it or not, every company offers a customer experience. Those organizations focusing on providing an emotionally engaging customer experience are now those organizations differentiating themselves for long-term competitive advantage. Learning how to improve that experience is the foundation for Revolutionizing Your Customer Experience.
This book shows that organizations focused on a great customer experience are on a four-stage journey to become more competitively positioned and profitable. The Naïve to Natural ModelTM includes four stages: Naïve, Transactional, Enlightened, and Natural.