The Revenge of Analog

The Revenge of Analog

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Sax, David Hachette Book Group, 2016
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IN THIS SUMMARY

While digital technology can provide faster, cheaper, and more efficient alternatives than its analog counterparts, many people find that technology is actually pulling them away from the tactile, people-centric experiences that they inherently crave. In The Revenge of Analog, David Sax explains how the need for hands-on interaction has led to the surprising resurgence of analog technology. He examines how analog items such as vinyl records, paper, photographic film, and board games are regaining their popularity and reveals what this can mean for the companies that are seeking to bring these once outdated analog technologies closer to today’s consumers.