Return on Relationship

Return on Relationship

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Rubin, Ted | Rose, Kathryn Tate Publishing & Enterprises, LLC, 2013
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IN THIS SUMMARY

Today’s social media space has left many companies baffled about how to effectively market to their customers. These companies, which have relied on tried-and-true marketing and advertising tools, must now rethink how they connect with their customers. Customers are king in social media because they are vocal and can influence a company’s brand with their opinions and recommendations. In Return on Relationship, Ted Rubin and Kathryn Rose advise companies to embrace social media and build meaningful online relationships with customers. Companies must implement strategies that build two-way communication, trust, and transparency with their customers. Only then will they reap a return on relationship that includes loyal customers and brand advocates who will ultimately help increase sales.