IN THIS SUMMARY
Risk plays a role in everyday life. While individuals take precautionary steps against risk without thinking about it, organizations and businesses take great strides to acknowledge and fight against risk. In Rethinking Risk, Joseph W. Koletar illuminates the dangers of risk as well as steps that companies can take to properly handle risk. Often companies will reward employees for increasing their sales, but rarely do companies provide incentives for reducing risk. Unlike sales, risk prevention is much harder to measure. Furthermore, individuals tend to consider risk prevention as problematic or annoying in the workplace, despite the fact that outside the workplace individuals instinctually and frequently make the extra effort to prevent risk. A lack of awareness of risk is dangerous for a company.