Rethink

Rethink

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Merrifield, Ric FT Press, 2009 Audio summary available
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IN THIS SUMMARY

When it becomes necessary to search for cost efficiencies and business improvement ideas, company leaders tend to focus on fine-tuning processes (the hows) rather than focusing on what companies actually do and why they do it (the whats). In Rethink, Ric Merrifield demonstrates why it is more important to step back and identify the activities that are most critical for success, as well as those that are borderline, redundant, and even counter-productive. By gaining a better understanding of the hidden connections that can make or break a business, company leaders can learn how to cut costs, strengthen innovation, and even profit from change.