Reshaping Retail

Reshaping Retail

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Niemeier, Stefan | Zocchi, Andrea | Catena, Marco John Wiley and Sons Ltd., 2013 Audio summary available
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IN THIS SUMMARY

As Stefan Niemeier, Andrea Zocchi, and Marco Catena explain in Reshaping Retail, digital technology is in the process of radically transforming the retail industry. Technological change has served retailers for decades, helping them to conduct their businesses more efficiently, but today’s technology is qualitatively different. Advances in mobile technology, analytics, and cloud computing allow for much greater agility both for traditional and upstart retail models. At the same time, they also empower consumers, eliminating the information asymmetry between sellers and buyers. To adapt to the new world, retailers must develop skills and practices different from the ones that made sense for the past century. In particular, organization-wide fluency with technology is crucial for retailers that want to thrive.