Relevance

Relevance

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Coville, Andrea | Brown, Paul B. Bibliomotion, Inc., 2014 Audio summary available
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IN THIS SUMMARY

It is not enough to solve customers' needs in today's competitive markets. Customers are more demanding, have more choices, and can find new products if they are not happy with the ones they purchased. The key to gaining new customers and keeping existing customers in crowded markets is to make products and services relevant to customers. In Relevance, Andrea Coville shows companies how to become relevant in their markets, how to spot when they are becoming irrelevant, and how to regain their relevance.