Relentless Innovation

Relentless Innovation

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Phillips, Jeffrey The McGraw-Hill Companies, Inc., 2012 Audio summary available
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In Relentless Innovation, management consultant Jeffrey Phillips offers advice on how companies can become relentless innovators—that is, have a program of sustained innovation wherein the urge to innovate is central to the company’s business-as-usual operating model. Phillips’s concern is for repeated innovation over time, not just the launch of a single innovative project or one-time effort to meet a special challenge. Rather than profiling any one company, he offers general principles and approaches applicable to all companies in all lines of business. Overall, Phillips offers concerns and principles broadly relevant to all firms interested in developing sustainable innovation as an ingrained business practice and recognized company characteristic.