Reinventing Professional Services

Reinventing Professional Services

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Kaplan, Ari John Wiley & Sons, Inc., 2011 Audio summary available
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IN THIS SUMMARY

As Ari Kaplan explains in Reinventing Professional Services, industry experience and education are no longer enough for professionals. Savvier clients and the need for more transparency now require service providers to adopt the mentality of visible, enthusiastic experts who are always ready to engage. In order to keep up with changing times and focus on practical innovation, professionals must become “hustlers.” This requires skill and style, and technology can help busy professionals hone both.