The Reciprocity Advantage

The Reciprocity Advantage

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Johansen, Bob | Ronn, Karl Berrett-Koehler Publishers, Inc., 2014 Audio summary available
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IN THIS SUMMARY

Looking out over the next decade, Bob Johansen and Karl Ronn see disruptive challenges that demand new thinking. Reciprocity, or exchange for mutual benefit, has always been considered the opposite of doing business. Profits used to come from making an exchange where one party gained and the other lost. But today, reciprocity itself is an advantage and a key to innovative disruption and business growth. As the authors detail in The Reciprocity Advantage, these once opposing ideas of reciprocity and advantage are coming together to form a new way of doing business. In the new world, asymmetrical partnerships will help companies do what they could never do alone. Through low-cost, low-risk experimentation, especially using the cloud, companies will learn how to create scalable enterprises that can ultimately generate billions of dollars in revenue.