The Rebel Rules

The Rebel Rules

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Conley, Chip Simon & Schuster, Inc., 2001
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IN THIS SUMMARY

Doing business has never been more exciting than it is in this era of creative leaders who listen to their guts, communicate well with their employees and their customers, and are willing to rewrite the rules to fit the businesses they are in. In The Rebel Rules, Chip Conley shares his knowledge and his “joie de vivre” components that he believes can breed success for the creative entrepreneur of today. He suggests that vision, passion, instinct, and agility are the key ingredients used by rebel business leaders to rock their industries. These tools worked for recognizable business icons of today, and the tools and exercises offered will create successful business leaders for tomorrow.