Real-Time Marketing & PR
IN THIS SUMMARY
Real-Time Marketing & PR explains how social media and the digital age have changed the rules of marketing and PR strategies. The book emphasizes that establishing a voice is a critical part of real-time public relations and explains how companies can get their news out by cultivating relationships with the media. In addition, the book discusses the need to establish a dialogue with customers via social media, and offers useful recommendations for tools companies can use to stay abreast of online discussions that could impact their businesses.