Real Influence

Real Influence

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Goulston, Mark | Ullmen, John AMACOM, 2013 Audio summary available
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IN THIS SUMMARY

In Real Influence, Mark Goulston and John Ullmen present an array of authentic techniques for influencing people. Rather than focus on manipulative tactics, Goulston and Ullmen encourage people to connect with others on a real level in order to build a lasting, influential bond. By focusing on real relationships, reputation building, and participating in listening to learn, influencers and influencees can work together to achieve real goals. The authors firmly believe that authentic empathy and engagement lead to clear communication and long-term success. In addition, Goulston and Ullmen outline tactics for influencing across cultural borders and personal divides, as well as achieving next-level outcomes that further magnify people’s influence.