Reading the Comments

Reading the Comments

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Reagle, Jr., Joseph M. MIT Press, 2015
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IN THIS SUMMARY

Businesses live and die by product and service reviews from customers, online communities of fans, and ratings services. In Reading the Comments, Joseph M. Reagle, Jr. maps the potentially dangerous territory at the bottom of the Web. Reviews, comments, and online debates have exploded publicly and harmed those involved. Businesses must be aware of individuals who join online mobs and ratings services and who can extort them with the threat of poor reviews.