Radical Business Model Transformation

Radical Business Model Transformation

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Linz, Carsten | Müller-Stewens, Günter | Zimmermann, Alexander Kogan Page Limited, 2017 Audio summary available
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IN THIS SUMMARY

Company leaders tend to think about a business model as something that is decided at the firm’s inception and then subsequently only fine-tuned. With more nimble start-ups directly competing and business environments changing rapidly, established organizations can no longer afford to think about business models as one-off strategic choices. In Radical Business Model Transformation, Carsten Linz, Günter Müller-Stewens, and Alexander Zimmermann guide leaders of established organizations through the process of innovating via business model transformation and convey the urgency of doing so.