Questions That Sell

Questions That Sell

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Cherry, Paul AMACOM, 2018
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IN THIS SUMMARY

There’s no doubt that industries, products, and services are continuously changing. However, the selling of these products and services is still based on establishing relationships with customers. Therefore, as a salesperson, your primary concerns shouldn’t be closing short-term deals and making quick commissions but focusing on relationship-based needs like minimizing your customers’ risk, enhancing your customers’ competitive outlook, and achieving your customers’ goals. As Paul Cherry maintains in Questions That Sell, you can only determine customers’ needs by asking the right questions.