The Pursuit of Innovation

The Pursuit of Innovation

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Freedman, George Amacom, 1988
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IN THIS SUMMARY

Successful innovation involves establishing goals and the actual implementation of ideas. The goals, which cover either improving existing product lines or establishing new lines or businesses, help shape growth based on innovation. Innovation is a process that must occur in a step-by-step progression and that requires the formation of distinct organizational entities whose sole purpose is to perform innovation.