Purpose

Purpose

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Mourkogiannis, Nikos1 Palgrave MacMillian, 2006
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IN THIS SUMMARY

Not all companies have a purpose, but enduringly successful ones do. What matters most for long-lasting achievement are the ideas that drive people’s inspiration.

In Purpose, Nikos Mourkogiannis calls for leaders to instill their companies with high-minded ideas rather than just profitability concerns. This comprehensive and probing narrative discusses the relationship between purpose and achievement and how people can unite to energize an organization and realize the difference between good and great, and between honorable success and legendary performance.