IN THIS SUMMARY
How do ideas spread? Why do some charities, movies, architects, politicians, potato chips and cars succeed, while others (just as good apparently) fade away? Purple Cow is a book about how challenging it is to get your ideas to spread-and how you can do it successfully. This article is an idea that I hope will spread. After you read it (if you like it!) go ahead and forward it to anyone you think might benefit from the lessons here. It's small enough to just email it to someone. Or post it, print it I don't care, so long as it spreads!