Pulse

Pulse

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Hubbard, Douglas W. John Wiley & Sons, Inc., 2011 Audio summary available
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IN THIS SUMMARY

Companies have a vast, free, and mostly untapped resource of information about trends affecting them and their customers: the Internet. When people search online, blog, tweet, or write online reviews, they leave behind digital “footprints” that, when aggregated, can point to and even predict trends in everything from flu outbreaks to box office performances. In Pulse, Douglas W. Hubbard describes how companies and the government can identify and follow these footprints to better understand business and societal trends. This online “pulse” can track these trends more quickly, more accurately, and less expensively than traditional information-gathering methods such as surveys. Hubbard, a consultant and author, discusses both academic research that supports the validity of the pulse as a measurement tool and actions leaders, managers, and analysts can take to implement the pulse.